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Silverlight is creating a mutant designer who can code.

I look over the past 3-4 years in around the RIA industry and just chuckle at times to myself. I say this with all the appropriate levels of respect attached.

The reason I chuckle is that prior to Microsoft i was laser focused on getting developers to adopt Adobe Flex as we had an abundance of Designers in the Adobe community but less developers. Once I joined Microsoft, I was then focused on getting designers to join the Microsoft ranks as we had an abundance of developers.

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Today, nothing really has changed much. As when I was a Product Manager for Silverlight, I think we last announced there was around half a million (there about) Silverlight developers, which for a product that’s roughly 20+ months old, is about 4:1 on Flex Developers give or take. Yet, before we all start whooping and high fiving one another about the success of SIlverlight over Adobe’s products, they would have about 5x as many designers in their ranks compared to Silverlight which would have probably a design audience measured in thousands and not hundreds of thousands.

I’m yet to see any evidence that this stand-off is likely to change radically in the next 2-5 years either, except there seems to be a change in the wind that I was hopeful would happen but skeptical at the same time. It turns out Silverlight is igniting a lot of design passion within the ranks of the Silverlight developer community – meaning, I am seeing some interesting signs of developers wanting to learn “design” albeit also “user experience”.

Can they design though?

Everyone can design, as when you were children you were told to draw a house with clouds, you did so and sure it made your parents happy enough to put it on the family fridge, but is it a realistic house that can withstand the elements such as a sun with eyes?…no.. but you designed. As you began to age towards adulthood for some reason you stopped drawing. The passion in a nutshell, was depreciated from within you.

Designers however kept it alive and continued to learn new techniques and slowly over time mastered ways to explore the concept of design more. That’s why they see things differently in the world than most and can bend your ear on the subject in ways you think they are likely smoking crack.

Today, lets face it, the design audience isn’t exactly pounding down the Microsoft Expression door, this in turn has created a discipline that needs to be filled and as such more and more developers are stepping up to fill it. They will in turn need guidance and better techniques on how to pull off the design part and it will take some time for them to master this art form. In the process I think this will also be a more vibrant unbiased beacon for the design audience to flock towards as in order for the developer audience to fill such a position, they will seek out more designers for help. As the design audience begins to help them, they will in turn also begin the journey of understanding what’s before them and hopefully it will stick.

Thus as Yoda would say:

“the cycle it will, repeat itself it may”.

Point is, at some point we will have a displaced audience that sit between the words design and develop they in turn will be the influencers on why Silverlight should be adopted. Today’s developer is tomorrows designer, so we who consider themselves of the design lineage need to show kindness and patience towards these folks. As they in turn will also show us faster and more efficient techniques to also carry out interactive design.

Next time you hear a developer say “I can’t design” correct them and say “You mean you haven’t the passion to try design” as this is a more correct response.

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23 Responses to “Silverlight is creating a mutant designer who can code.”

  1. MossyBlog

    Silverlight is creating a mutant designer who can code. – http://www.riagenic.com/archives/127
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  2. Tuna

    @MossyBlog lol just like the perth mutant designer @lyynx
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  3. stuartshields
    stuartshields 13. Jan, 2010 at 9:23 AM

    @MossyBlog Just posted my first comment on your site :P
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  4. stuartshields
    stuartshields 13. Jan, 2010 at 9:31 AM

    @MossyBlog damn straight
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  5. senkwe

    @mossyblog Really like your recent blog post RE mutant dev/designers. Really resonates.
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  6. MossyBlog

    @senkwe thankyou, I appreciate that :)
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  7. simsod

    @MossyBlog Arent they called devigners in the flash/flex community? :)
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  8. MossyBlog

    @simsod same in the Microsoft community, but when i was a PM we found that Devigners had mixed reaction..so it was canned :)
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  9. simsod

    @MossyBlog I thnk all devs truly into WPF/Silverlight all have a tiny designer inside them waiting to get out!
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  10. simsod

    @MossyBlog I myself are trying to let mine out, but he´s a little slow :)
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  11. MossyBlog

    @simsod lol leave some apple stickers on your night stand, as it tends to draw them out .. get it..draw…
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  12. simsod

    @MossyBlog Haha, I´ll try that :) , But the question is, are the result coders who can design or designers who can code?
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  13. MossyBlog

    @simsod doesn’t matter as no matter which way, the code will be nicely formatted artistic ASCII like comments :)
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  14. MossyBlog

    @stuartshields i will frame it and tell all who visit, Stuart “Arms like a tree trunk” Shields once visited thine site ;) hehe (thx! )
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  15. moldor

    @MossyBlog Whats the theme on that site ? It’s almost exactly what I’m looking for.
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  16. RicCastelhano

    @MossyBlog isnt that a Devigner???
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  17. I’m one of those developers that would love to learn design, and I see a HUGE hole in the market for a book and/or website targeted to ME and those like me. Someone could build a whole business on content targeted to teaching developers how to design… (HINT HINT)

  18. All the good browsers support HTML5 and SVG out of the box. I can achieve everything I can think of using that combination – I see no technical advantage to either Silverlight or Flash. They’re both unnecessary in the emerging web world.

    When I can target open standards which are clearly on the ascent, why would I commit my talent for design to a proprietary product that’s encumbered by patent concerns and is completely tied to a relatively low tech platform (Windows) that’s in what appears to be in gradual but inexorable decline?

  19. @Dave – HTML5 looks very promising and it certainly appears the need for third-party plugin’s will be reduced if some key things happen. For example, if Youtube switches to HTML5 video as their default means of playback, that’ll be huge. The adoption rate of Flash may decline significantly.

    Of course HTML5 isn’t quite fully supported in all the major browsers just yet. And there are a couple things I’m not sure about with HTML5. Will it be possible to handle webcams / microphones? And what about full-screen mode? That’s something that both Flash and Silverlight 4 can do, which is kind of a big deal.

    Beyond that perhaps one of the most appealing aspects of Silverlight & Flash is the ability to build Desktop (or out-of-browser) apps on the same technology. In other words, you can build a Flash app and distribute basically the same app in Adobe Air for the desktop. Or you can build a Silverlight app and run it out of browser even easier.

    Also in both Flash & Silverlight there is some extremely rich functionality built into the runtime. Often it’s the kind of thing that can also be done in HTML5, but it’s not built-in. That means that you’ll be building this stuff from scratch or tapping into (potentially very large) js libraries. It’s a compromise no doubt and as always I contend that your choice of tools should depend on the nature of the app you’re building.

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