iPad is still missing iPlugin due to Compete wars

image I am currently sitting in a hotel in Perth, working on a presentation about Silverlight and at the same time like most people around the world, listening or reading as much information as I can find regarding the new Apple iPad.

Firstly, I like the device and it fits my needs well given I travel a lot and often want to read, watch movies and play stupid games like “Dig It” in Airports or Planes etc. It’s a great device fit for purpose with me, others may find it useless.

How you feel about the device aside, the part that left me uneasy is simply that this will be yet another device to ignore outside technology like Silverlight or Flash. My first instinct is wave my fist at Apple and plead with them to please allow a more open after-market add-on access much like Apple OSX does today.

It however isn’t really just Apple, its pretty much the entire industry today. There is such a competitive marketplace now in around folks trying to dominate the web for profit, that it’s in turn kind of stifled a lot of potential experiences that we as consumers could have.

iPad for example has a nice comfortable looking “surf the web on your couch” feel to it, but you’d probably spend about 20mins on the device before you start seeing a lot of whitespace with this little box in the middle, which represents “oops, this site uses Flash..oh well..” mentality attached to it.

Already your experience is reduced and is this the website it self’s fault or is it Apples?

I’d argue its both these two entities and also Adobe’s – and Microsoft’s etc.

I think what needs to happen going forward is a turnkey functionality approach to the plug-ins, in that unless something like this happens Apple will continue to protect their backyard from invasion of 3rd party plug-ins; it invites a lot of competitive threat to their vision. Microsoft will do the same with devices like XBOX 360 etc and Adobe will push Flash’s agenda well beyond the “it’s just a plug-in, honest” agenda as its no secret they want to own the UX Platform for the web – albeit SWF is the vNext HTML in allot of their eyes ( A vision which concerns Google, Apple and Microsoft).

Google just want you all to stay out of the plug-in space and stick to HTML as it’s more palatable to their business goals. HTML Zealots will cheer but I can’t but help think that HTML is so 1990’s and lacks depth around engaging experiences.

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This is all grand and its interesting to once be in the thick of this competitive nonsense, but in reality we are suffering from a technology stand-off. A lot of great concepts are being presented to the world today, but they are being narrowed down to an obvious competitive stink – disallowing the consumers to gain a richer experience with their chosen purchase.

I think the only way that this can work going forward, is that the plug-in providers such as Microsoft and Adobe probably need that turn-key approach to the products. In that instead of getting the whole hog Flash or Silverlight, you in turn get partial bits instead.

Why?

This enables companies like Google/Apple for example to show face and sacrifice a little to gain more, while at the same time it underpins Microsoft and Adobe’s vision further than what they have to play with today.

It also still allows websites like MSN, CNN etc to still have plug-in experiences and should have little or no impact to what they use the plug-ins for today. As lets face it, most of the broken experiences that you are blocked on in mainstream sites like this are either Video, Informative Slide like experiences or Ads. Are they using webcam? pixelshaders etc? no, not really.

It won’t happen though, as companies like Apple will continue to throw the baby out with the bathwater. It just is a shame that an opportunity like the iPad gets fumbled due to the current competitive landscape. As personally, I really don’t care if Flash, QuickTime or Silverlight wins out in the end. I just want to enjoy the experiences.

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  • Makes me wonder how Microsoft can get caned over shipping a browser with Windows (where additional browsers can be installed at will), but Apple gets away with rejecting all competition on their devices. Doesn’t quite make sense to me.