Hold your hats folks, I’m about to praise Adobe and yes I’m now a confused UX soul as a result of it.
What has got me all hot and bothered in the right way about Adobe, is the Adobe.TV site, as for me it just brought something to life in which I was often quite vocal internally in Microsoft about – contextual synchronization.
In fact, you can see the very deck I used a few years ago on the said subject and it was mainly focused at how stupid and silly Microsoft is with its constant “File->New” website approach. I not only was vocal internally but external as well – recently as last year being picked up by other sites such as Slashdot.org, Tim Andersons Blog and InfoQ on the very subject.
(Note: Download the deck for full effect here)
Adobe have designed the concept where it appears folks who sign in are able to have the content react to their needs vs the end user reacting to Adobe’s needs. As a result, I think this will provide more signal vs noise to consumers of the content (hopefully) but the main thing for future planning around content is that I think it will put Adobe in a better position to see what areas they need to focus on the most. I say this as every time you the end user narrows your selection down, you are essentially voting with your fingers on the said selection.
I like this as they have broken the self-selection down into not just categories but also have managed to involve other filtering mechanisms such as “what others say” (ie Most Viewed, Highest Rated etc)
I have dreamt about this concept for quite some time and I hope that the Microsoft various website owners are paying close attention to it.
Why is this a good idea?
Firstly, when you onboard to any technology you face a multitude of challenges most of which is confidence. You need to have this sense of “easiness” associated to a new technology you are about to adopt, so it’s important that you’re not in hunt mode but more browse mode as fast as possible.
Once you are able to overcome confidence issues relating to the technology, you also need to keep focused on advancing along the adoption curve, as you want to build a better tomorrow as fast as you humanly can, but deep down you still want to keep cheating, by skipping over things you probably should pay attention to.
Skipping is important but at some point you will need to go back and and absorb the parts you just skipped, so you kind of need a way point mechanism in the way content is presented to you. In Adobe.TV case you can filter out the irrelevant areas that don’t appeal to you – YET. Tomorrow though you can pick this back up and run with it should you choose to, keyword being choice.
I call this contextual synchronization as the content is synchronized to your contextual needs.
Microsoft has a terrible footprint regarding content of this type, as if you were to look at Silverlight for example there are 4 sites all competition for your attention and that’s just for Silverlight. If You’re a .NET developer your world increasingly gets more and more complex and its hard to parse the information from each individual site, given it’s mostly narrative content and less about serving a contextual need. The ones that don’t focus on narrative are more along the lines of projecting information at you and less working with you and more to the point, there’s no instant reward/recognition approach to learning.
This is important with regards to confidence as if you get a sense of accomplishment for taking the time to adopt or learn something there in turn needs to be a mechanism in place that provides that visual feedback “Good job, keep going” mentality.
Adobe.TV doesn’t have this, but you could easily build on from here? you could add badges or rewards to the context above by outlining that the person is moving along nicely and here’s a T-shirt or something cheap and meaningful to show recognition to the end user for doing a great job at sticking it out.
One day I hope that my vision would come to life, but inside Microsoft there is such a de-centralized approach to the site ownership problem that it would take an act of Executive order to change this – even then it would likely take a few years to filter out externally.
Tim Anderson, a well known IT Journalist who gets paid to navigate the web soup such as Microsoft.com, stated this:
I use “web sites” in the plural because there are many Microsoft web sites. Perhaps there should be one; but as the referenced study observes, there are numerous different designs. There are different domains too, such as Silverlight.net, ASP.Netand so on.
Take my experience this morning for example. My question: how many processors are supported by Windows Small Business Server 2008? My Google search got me to here, an overview showing the two editions, Standard and Premium. I clicked Compare Features and got to here, which says I have to visit the Server 2008 web site to find out more about the “Server 2008 product technologies”. I click the link, and now I am looking at info on Server 2008 R2 – only I know already that SBS is based on the original Server 2008, not the R2 version. It’s not clear where to go next, other than back to Google.
The prosecution rests your honour.