I recently found a site via a colleague today, which basically outlines the way in which we approach our customers/consumers via the web compared to Apple.com
[ Click here to view the post ]
At first I just simply groaned, and waited for the beating, as I know internally I've moaned about our approach, so i was expecting to see us slaughtered in a pro-Apple fashion. The Author however, did approach the post from an unbiased perspective in my opinion, and i don’t see anything outrageous about the post (other than the stupidity in the comments in parts).
I happen to agree with the majority of the points and have arrived in many ways at similar conclusions to the author.
For me, I recently (early this month) took ownership of our Microsoft.com/Silverlight site (specifically the User Experience) and it’s a site I've agonized over for weeks on how to fix. The current version of the site is not one we as a team are content or happy with. We can do better, and we will, but its posts like this that help me navigate the best approach with regards to user experience and information architecture.
Silverlight is one of these products that we are keen to simplify more in terms of understanding of what it is, why its important you invest in and lastly what the possibilities are in using it.
Keep it Simple, Don’t make me think – are the mantra for my next version of the site and it was blog posts like the one mentioned that simply help.
I love this kind of open raw feedback, we need to see more of it.
Send me your vision of how we should build Microsoft.com 2.0, i.e. what is it we can do better, what we aren’t doing, lets paint a vision of the future? If you feel in the mood to redesign the sites and want to pitch your design to that team, PLEASE DO SO.. I will walk your pitch to the team(s) myself personally.