Yesterday the VP of Web Services at Microsoft showed us the upcoming future of Microsoft AppStore me to thanks for playing Apple iTunes clone but not quite because its metro style of solution delivery….*gasp*… (try saying that without pausing)
Side riff: Microsoft, try and pick one person to be the face of Windows.. I get VP’s want to be geek celebs, but really who is that guy anyway and why should we care about his existence?..sorry carry on reading…
I care less on who copied what and where, the fact that there is an AppStore in the Microsoft ethos for us WPF/SL developers to capitalize on and make some bank – count me in!
Oh wait, we don’t get an invite actually because in order to actually make some cash on this idea you have to kind of wait for Windows 8 to be more ubiquitous and outsell the current Windows 7 adoption curve that we have before us today.
Let me show you a big circle that has 500m attached to it and compare it to other devices and operating systems to give you a sense of scale and illusion around which is a smarter platform to target. I should also point out in September Microsoft also stated it was around 450million
Here it is.
Now, don’t ask too many questions (like how is Windows Phone 7 market share fit into that graph?) around how that number came to be, just bend over and accept its existence and let it soak into your brain mass that Microsoft have your back and we are the future of the interwebs.
Still not buying it? Well let me see if I can rustle up some insights for you from a Microsoft staffer, what about another VP at Microsoft – lets here what he has to say on the matter.
Comment: “ I thought I did, but to be honest, I’m not even sure what was said”
Comment: “…But the graph…it said…500m… and you guys also said 450m la…you know what, you are banned from using numbers”
Comment: I’m doing the math and I’m also including world population growth, projected device market sales targets and and and and… did you just tell me to start coding and stop whinging …..I am coding, I do it daily, but the problem I have is you’re co-workers interrupting that sales pipeline with a whole bunch of question marks about the future of what I’m actually coding on…so that is to say, I’m doing my part, what are your guys doing? …sorry back to the numbers.
Comment: OH snap.. no he didn’t….
Comment: Target what again… and you just said 500million earlier…what…what are we talking about again… and if Win8 launches today are you saying we should stop targeting Windows 7 and now focus on Windows 8?……. WHAT THE FU…
Comment: Which one? 500million, 450million or 300million… or….
Fair enough, he is not into the whole questions thing and regards it as being a case of being a whining and what I also found interesting was the implication that one should “shut up and code”
Only problem I find there is actually I have been coding, pretty much for the last few years and that’s the problem because I have been coding on the last set of promises they / me made to the community around Silverlight and WPF. I remember it clearly, we got up on stage and we gave the same formula you have before you yesterday, we drowned you in copious amounts of “We caught a fish this big” graphs, painted a bright and happy days future, then told you “trust us, we have this covered” story.
Fast forward today, Silverlight 5’s future is in question and WPF is well, dare I still say dead? In fact Silverlight 5 was scheduled to release last month and that was told to you by a Microsoft staffer but yet no sign of the product that describes another way of saying the word “Flash” (aka Silverlight).
Ok, well I guess we’ll all have to sit tight, hold onto the .NET …err I mean WinRT…err I mean .NET …C++?...HTML5?... Ok whatever it is we are supposed to hold onto, write some killer applications and wait for further information from Microsoft on how well Windows 8 will sell and to which verticals its likely to excite the most.
Its clear it will beat iPad / iPhone to death as once Windows gets onto a tablet like device, it will be unstoppable – well that’s what MVP’s at Microsoft tell me and why on earth would they be biased – crazy talk.
Look, I think Windows 8 is an opportunity for all to prosper, I think it has the potential to excite and increase the cash in everyone’s wallets. I honestly don’t care whether or not the developer story gets reset, what I do ultimately care about is how one can take the concepts of Windows 8 and use them in today’s Windows 7 upgrade environments.
Call me crazy but based on historical data and simply getting my fill of the Microsoft internal culture I honestly don’t think Windows 8 will replenish the market the way Windows 7 has today. I think its going to be mostly a tablet device story only and even then it’s got question marks above its head on what you can and can’t do when it comes to development.
Furthermore, Microsoft cannot seriously expect developers to trust them anymore as the amount of broken promises…. I won’t go down that path, I’ll simply leave it at “no, you haven’t earned the trust” so instead of throwing down metrics onto the table like they actually resonate with developers instead of making that team look artificially successful – why not answer some hard questions with that time.
Paint a detailed picture on what you think is the future of Windows specifically on areas where you think it interconnects, lets talk about how Windows Azure is the preferred server side engine for your Apps in the AppStore or more importantly lets talk about skill transference in more detail, how does a Silverlight / WPF card carrying .NET diehard fan transition over to the new Windows RT way of life.
How do they work with Designers in this new space? Whats your thinking around the tooling story and how they interconnect.
AppStore sounds fine, it looks good but why can’t we start today, why do we need to hold off for Windows 8 or is this your idea of a forcing function that will drive consumers to buy Windows 8 instead of Windows 7 – because of the Appstore?
That may work for new devices called tablets, but what about that 500m install base just sitting there waiting to be fleeced with my Flashlight glow in the dark Twitter application?
Stop whining and build? Build with what, who for and which platform?
So far there is less that 50,000 developers world wide targeting Windows 8 and that’s assuming that MSDN downloads indicate one developer per download ( I know I downloaded it 4x times since BUILD… so make that –4).
Never fear though, as you can now watch the developer uptake increase due to brilliant strategies like the Build Windows Contest featuring weird beard guy in front of a bicycle wheel? (WTF)
Catch is you have to be a US resident only and use the new secret stuff from Microsoft …actually I have no clue what the hell this contest is really about and lastly a VP at Microsoft once told me in a meeting “Contests are the last desperate refuge for bad marketing”… enough said.
Co-worker shares his thoughts after reading this blog post