Dont be a clone, be different.

It’s been roughly a week or so now since I got my Windows Phone 8 iPhone clone – I mean, Nokia Lumia 920 (it was a joke, relax).

The phone itself is quite large, and that for me isn’t an issue except I find my thumbs don’t get as much surface coverage on either side of the phone. The battery life on the phone is nice but the overall user experience within the phone drives me mad.

The camera for instance was annoying because when it came to take a photo I had forgotten I had the setting on close up, so when I took my shot of choice it came out blurry.  It took a while for me to remember that the setting was changed as there was no visual indication that the said phone was in a particular setting – as if having an icon on display all the time was a failure Nokia wouldn’t tolerate (you failed me Nokia)

There are a lot of other settings that also drive me crazy and I could list the postives & negatives all day (Still trying to sort through my emotions on whether this phone will last or go).  However, the one and most crucial thing of all that I dislike about the experience is the App Store clones.

What I mean to say is, despite the various ups & downs that come with having the actual phone – which I can live with – the one piece to this equation is just how immature and terrible the applications that you have on offer are within the Microsoft store. It’s like all the other kids (iPhone/Android) are riding dirtbikes but your parents give you  a new bmx bike (Windows Phone 8) with a fake muffler attached.

I’m struggling even as I type this to come up with some examples of great apps, the ones you cannot live without. The only application that I find actually useful and fairly well designed was Skype. I found Twitter apps to be half-done, broken, prone to “an error has occurred” status messages or the worse offender of all – the official Facebook app (which feels like it was written by a first year programming intern). These are really two applications that a smartphone today must own in terms of unique experience, as these i’d argue are probably the most frequently used outside email (would it kill the design team to use “bold” font to indicate unread emails btw?? and text messaging + threads… really.. threads? what is this a texting forum?).

There is much I’d tolerate about owning this phone but looking at my iPhone apps that are sitting idle and then staring at my Windows Phone I can’t but help develop buyer’s remorse at the moment. I miss my instagram, twitter, flipboard, facebook (yes even iPhone Facebook app), games,  XBMC remote, ANZ Bank and the list goes on and on.

There are really only two applications within the Windows Phone 8 market place that stand out for me – Qantas and ZARA.  The Qantas app is still a bit flat but it looks different enough to give it a pass whilst the ZARA app (Fashion) looks quality elegant / tastefully done – even though I have zero use for it but can appreciate its design.

My underlying point is this. I want to keep using this phone, I want to get off the iPhone crack and try new things but if you keep rinse & repeating the same stupid template driven applications whilst touting “I’m being authentically digital” then you in turn are killing yourselves more than my experience.

If this phone has a chance of success it’s going to come down to development teams engaging a designer and throwing out the Windows Phone 8 “Design Guidelines” by Microsoft.

Microsoft have not a consistent coherent clue as to what good design is and have consistently shown they themselves can’t even lock onto the concept of what good design is. They rely heavily on design agencies, contractors and partners to do the majority of the actual design for solutions they “make”.

There are currently 90+ designers on the Windows Phone 8 “team” and I ask a simple question – What the f**K are you all doing? You’re not helping the community & marketplace that’s for sure.

So please hire a designer today.

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Its time to get off the shoulders of UI giants.

In my usual daily grind, I am constantly called into variety of different projects to help out with some of the UX puzzles the teams face. All too often, it is a case of a project is already underway and the person doing the asking has this panic look of “please help us unlock this perceived usability issue”.

I take a deep breath, I think about the problem in front of me, I tap into all the years of experience I have around how one could solve this and last but the most important of all – I wait for an idea to kick in (science, experience and luck). That system has proved to be quite beneficial for me and others I’ve worked with for years until recently.

The change has occurred the day I noticed a Tablet for the first time. I’ve seen tablets for years but recently I sat down and focused my energy on one single thought – “what if Tablets replaced 100% of all PC’s / Laptops”. I am now obsessed with this thought, as while it is not going to come true in the next few years, it does force my skills into an area of unchartered and uncomfortable thinking.

Today most user interfaces have tree controls and datagrids much more often than I am comfortable with. They also have menu(s) that typically drive via the mouse and not touch as with a mouse you have more precision (perception) and a finger you don’t (along with visual black spots due to hand being in the way). This all is fine if you keep the two inputs apart and design for both individually as in the end you are solving two problems right?

Well.. I do not know if that’s a fair call to make (especially given how the desktop vs. tablet could have this transition period). I mean why can’t you build the same UI for both? The datagrid and tree control for example are holding you back but in the end if you can build a UI for touch why can’t that hold true for mouse? (ergonomics and form factors aside, just shut up and work with me here on this stream of thought).

I am thinking that we should probably start tackling the problem of solving the same UX issues we face when wanting to present users with a visual hierarchy and large data sets. I do not think the datagrid and tree controls ever solved this problem but in a way we declared a truce on it via their creation.

Tablets in my view create a unique opportunity for us all to start asking more questions like “Why do you use a Datagrid?, Why do you use Ribbon Menu? Why does Blend work on a 2D top-down design surface instead of a vanishing point perspective?. Why…why…why..”

Start challenging the stuff you assume works, as I don’t recall ever seeing a whitepaper where they outlined “We tried 115 different ways to present data and datagrids came up with a higher score?” as well, they suck and they don’t really help the user as much as say an infographic would?

Imho it’s time to get off the shoulders of our UI/UX elder giants and start doing this differently as with tablets our canvas has been somewhat wiped clean – my fear is we’ll see datagrid/tree/ribbons making an appearance on these devices (metro be damned, you’ll eventually revert back once the metro boredom kicks in).

P.S

If you find the grammar/spelling annoying use the Fix-It.  I’ve typed this on a plane and right now motion sickness is settling in from staring at the computer – must figure out why that happens.

 

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Jakob Nielsen is not your Windows 8 Guru heres why.

I can’t believe i’m about to defend Microsoft Design outloud like this. It’s not something I would normally do, however when it comes to the Jakob Nielsen Windows 8 review I just can’t stand to let it slide. Personally I think that entire company is still stuck in the past and has consistently failed to navigate change with a degree of accurate prediction since they declared Flash a fail (Oct 2000) (which translates to in principle to JavaScript based websites a fail).

Furthermore I think they rely on the idea that the end users are all collective virgin users who have never had to navigate or use bad UI in todays software environments. The fact that we as a human race can navigate even dumb solutions such as Sharepoint, Lotus Notes, SAP and a whole host of other really badly design UI indicates that we aren’t as dumb as useit.com would have us believe. Furthermore there is a huge generational change underway whereby the concept of “experienced windows users” would be fair to say my 8yr old son fits that category.

The clue is in the audience sampled as if you get that wrong the rest of the responses are just opinions based around a skewed bias (bad baseline to draw from on their part).  Here is my notes from an internal email I sent around when I was asked “what do you think of the article” from my co-workers.

NOTE: This is a raw / unedited email-centric dump. There is no grammar/ spelling so if you piss and moan about in the comments you really should step away from the computer more.

In case you suffer from TLDR – here’s the short extranous cognitive load friendly version

What the hell was that

 

My remarks:

  •  Novice and Power Users.  “Invited 12 experienced Windows users” is a weak / broad sweeping remark to make that XYZ demographic doesn’t like N-Product. Keep in mind I’m a tough critic of Windows 8’s design, but even I can concede it’s still usable whether the incentive is to use though is entirely different matter (Cognitive Dissonance measures Behavior vs. Incentive).  I would have taken him more serious if he had of used a variety of audience(s) for this (OSX users, Seniors, GenY, IT Professionals, Sales force etc) .. everyone’s experienced In Windows is my point.


Cognitive Overhead.

  • Prospective Memory – I think he’s building up to “learn where to go” and associating it as a bad thing. The concept of a desktop works in favor of prospective memory, meaning “I’ll put x here so I can come back to it later” works in the same fashion as the start overlay. Its not ideal, but to declare this a cognitive overload is an over-reach given over time (behavior) users will settle on a rhythm that suites them. If I press START and start typing my context will adjust to the text I’m typing and so on.
  •  Dual Environments -  The two environments in which he speaks of are WinRT and WinRT Pro, now the clue is in the word “Pro” firstly and it has to do with legacy support than actual user experience (context is annoying when you leave it out huh?). Tablet users won’t interact with the said duality he’s nominated so it kind of is a weak point to rest on and those that opt for the Surface Pro edition are doing so more as a finger in both pies approach to the problem at hand. If I pitched the problem that needed to be solved in that I need the user(s) to have both Windows Now and Windows vNext it shifts the results differently as if I said I need the users to solely focus on vNext only … Again, It feels more about airbrushing the facts without context (Ironic given the guy’s a usability “guru” and how context is important in ux as content).
  • Added Memory.  I see this a lot and I wonder if UX Practitioners suffer from this concept that we all suffer from sudden memory loss at any given point. I understand interruption etc plays into this but in reality we don’t multi task and phones today for example don’t have this issue – if anything given the complexity between switching from apps via navigation routines (ie iPhone double hitting the rectangle and using a slider style switch). I am baffled as to what moment of brilliance the author assumes he/she is uncovering here – I’m kind of lost between whether I dislike his point or the actual website itself’s design.

Multi Window

  •  Responsive & Adaptive Design– I think the author again (they really should sit down and study some basic design principles to articulate the points) probably wanted to say that the design of the solution isn’t responsive and/or adaptive depending on screen real estate. The said applications again don’t make full use of the screen(s) they are being deployed or used upon. I concede that this could be an issue for usage of LOB solutions but at the same time I also reject it. Having window support in today’s UI world is an absolute engineering challenge at the best of times and furthermore buy having to adhere and cater to this we in turn limit our future potential by sticking to the ye olde side by side window usage. As it now begs the question, why are two applications side by side if they are related?  If we have a forcing function which puts emphasis on a single screen visualization would this not cut down on fragmented software delivery? What if the snap screen concept could be more broader in its execution where you allow users to have more than one window at a time but the designs themselves can be responsive to the state in which they are housed? This works better imho than just given floating cascade windows with dynamic border resize + maximize + minimize. It fixes and creates an interesting solution to much bigger problem.Again, the author is kind of saying “it’s changed, I don’t like it”. I didn’t like the day I gave up a tactical keyboard for a touch screen, but I got over it and can type just as fast now. Humans evolve.

Discoverability

  •  Flat styles. I can’t tell you how many times I’ve been driving along the highway and seen the turn arrow being flat and thought to myself “I wish that had a sense of depth, as that would give me contrast to make an informative decision”. The whole idea that we need depth in order to associate action is a kind of “drawing from a long bow”. If you’re a virgin user and never seen something for the first time, yes, you have that moment of initial “wtf” but you explore, because now it’s a puzzle and you have an incentive to figure it out.  Take into account marketing and real-world surroundings it’s fair to assume that the learnability of a solid icon is considered both touchable and untouchable.  You will discover this fairly easily but the learnability is probably shallow but discoverability isn’t – Key differentiation there.  I don’t agree with Metro’s content over chrome metaphor and in the visual he provided it’s an easy fight to pick (grouping is all wrong) but the failures here are easily misleading given he left out the constancy of the design (in that it’s not isolated to one area, it’s throughout and again, surprisingly we all seem to navigate over time without issue – behavior vs incentive again).
  •  Symbology. Probably the only thing I would agree here is that there is way too much of a strong reliance on symbology to convey the context of what the said solution does. There’s no personality attached to apps and functions, meaning I think there still needs to be a balance between core operating and in-app functions and said Applications (one thing iPhone does well as the apps entry icons are able to retain a differentiation whereas Win8 it doesn’t). I don’t think the author articulated this very well but I sense that’s the direction they were heading

Information Density

I won’t bother remarking too much on these areas, suffice to say it’s like I grabbed Angry Birds app, declared iPhone a fail due to lack of 3D support. Probably helps to separate third party applications from the actual said operating system. You can grade an OS based on its actual abilities or inbuilt functions, not by what the ecosystem does with them as that’s a slippery slope.

Desktop computers and horizontal control hasn’t been a failure. I don’t subscribe to the “well on websites it failed” it actually hasn’t, its more to do with screen size, frequency of use and does the UI tease the user to carry out the action. It’s not a complete failure it’s more to do with context and case by case. Now the current win8 mode relies on the horizontal scroll bar or mouse wheel to navigate between the screen and yes I think the missing element here is for the mouse to do the flicking between left/right (kinetic scrolling etc).

Live Tiles.

Agreed. Probably the one area of this article he nailed well. Yeah, the live Tiles for me is like a room full of screaming kids all asking for ice cream and one asking to go to the toilet. Pray you get the later right early.

Charms.

  • Progressive Disclosure has always been a double edged sword. On one hand you free up user from distraction by giving them a chunk of information to process act upon whilst on the other hand you’re easily forgotten and totally rely on muscle memory / learnability to be your UX crutch. I don’t think the author framed this correctly in this case by asserting that the users will “forget” the charm icons etc. I think it’s got poor amount of UX friction associated to it but the idea that Novice/Power users will be absent minded users here is really again an over reach. I find the whole persona attachment in this authors writing to be disconnected and fluctuates between a virgin user and a veteran of 15 years+ user? (settle on them and grouping here clearly needs to indicate the level of friction associated to each point).Had the user stated “I sampled a user with only 6month usage of a computer” then yes, Charms would be hazardous to one’s health. The reality is that’s a generational issue firstly (ie they are deprecating) and secondly there is such a wash of bad UI in software today that the users in general are what I’d call “defensive” in that they have been trained over and over that UI today isn’t always a case of “everything is in front of you where you need it”.  Furthermore if you take a step back in time and look at the green-screen terminals and how data entry operators would fly through the various fields etc one can see that a human and pattern recognition have remarkable abilities.

Gestures.

I’ve not used Win8 Gestures to comment. I want to take the author at his/her word but so far I’m inclined to favor Microsoft here. That being said, Microsoft and Touch have never really been that good together (even Surface Table had issues here). Suffice to say they really need to tidy up NUI in general here and its still the wild west, so in reality anything that all brands put on the table is open to this set of arguments.

Windows 8 Weak on Tablets, Terrible on PC’s.

Yeah this is where the true bias shows through and why my UX spidey senses tingled. It’s in this part you see the opinion shine through which can distill down to that they wanted Win8 to be tablet only UI and desktop to continue the Win7 as-is approach.  It shows lack of foresight for how the mobility and desktop market’s are starting to eat away into the tablet focused approach. How well we handle the ergonomics of going between a laptop to a tablet is still undecided but that’s the direction ones heading. Microsoft are trying to get out ahead of this early and if that means along the way they will fumble some of the UX by giving a duality in both old and new then so be it. In my view if you are given the problem of retaining the old while moving the user base over to the new in an aggressive manner then Microsoft may actually have a winning idea (yes I just praised Microsoft). I would however say that there Metro design style is going to come back and bite them the most and from what I can tell the Author has been cherry picking the negatives in order to build up to a point of how unusable it is. No balanced proposition here other than I don’t like Windows 8 and here’s why (hence the whole paragraph of “I don’t hate Microsoft but..” which translates to “I’m not racist, but..” …there is no “but” ..as everything you just said before it gets lost in cognitive overload (grin).

How the author then goes onto praise Ribbon Menu after spending a paragraph or two downsizing the charm bar “out of sight out of mind” makes me confused

Lastly by asserting that Win7 needs to be replaced with Windows 8 is probably the final conclusion that Microsoft marketing still sucks at its job (ie it’s not an upgrade, its an additive product) and lastly the user should stick more to the UI principles and less to OS Market analysis.

 

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UXAustralia my take-away opinionitis filled rant.

The past two days I had quite a positive experience at this year’s UX Australia and I cannot recommend how important that everyone next year attend. This is not your normal conference; I mean I have been to many conferences ranging from your barcamps, webjams, adobe maxs, techeds, techreadies, sxsw, mix, wwdc and so on. Sure, these conferences have different pockets of value but in the end, I would confess they were mostly good drinking and social gatherings rather than brain candy. UX Australia for me was 100% street university, where I walked around and felt like I was the dumbest person in the room (which for me is rare thing - after all I am humble ) and I loved it.

Here are some take-always from the conference regarding the art of being a User Experience practitioner.

Trust is still broken.

A few years ago, the Silverlight team spent a tidy sum of money to figure out what the word “designer” actually meant. The main aim of this was to not only size the market but also get a better understanding as to what roles exist under this broad term and how we could position Expression and Silverlight into their wallets / hands.

The research that we got back outlined that the concept of a designer is not merely a person who creates pixels day in day but someone who goes beyond that – information architects, accessibility experts, prototypers, animators and so on.  Their role in enterprise corporations either can be an embedded entity within a cluster of developers, or centralized away from developers.

At the time of the research the initial thoughts were that this was part of the designer evolution, that somehow over time this would blur away from its current state into this mutated “devigner” style creation which in turn would have the bloodlines of both design and developer (segregation shall be removed!).

The last two days, the more I listened to speakers and various conversations the more I started to realize it is probably had the opposite effect. Trust is still not in place and one would say that designers are the ones who are now soliciting developers & management to embrace design. I found that thought the most profound of all as in 2008 we at Microsoft were sending guys like Shane Morris (amazing presenter & UX thought leader) into agencies to solicit them to help developers.

Throughout the entire conference, a theme emerge where it was essentially based around the idea that designers in large corporations need to have a central rally point, stop duplicating work and form a gang. Designers also need to pick small fights and build out from there, ware your opponents down through design based pestering power initially. Lastly educate the developers, as on the basics of design in the hope they will come around to our way of thinking (as if you were missionaries preaching the gospel of Christ to a tribe of engineers).

Trust is still is an ongoing battle between business owners, engineering and designers. For instance, I had noticed that at times speakers would talk about their experience with developers, but in a way that often sounded like “so I showed the natives fire, get this, they made me their god”.  The tone was in a little way a bit offensive but at the same time I did chuckle as when I go to developer conferences they also talk in the same way – it has as if both gangs cannot agree the other is smarter or just as talented. Until both sides can look each other in the eye as equals, I sadly see developers being treated like children prone to irrational decision making and designers as being premadonnas who procrastinate on unimportant things – just make it look pretty.

Note: Not everyone thinks like this, it is just my voiced summary of what I see before me.

Developers and Designers are not the ones at fault.

Continuing with the trust issue, the other noticeable theme I saw emerge was that there was a lot of discussion about how does one get developers to slow down and work with designers. That is to say how to ensure developers value the work of a designer in an office more rather than looking for ways to bypass them unless being told to work with them.

Here is the problem here that I see; firstly, developers and designers are not the ones that need convincing to work on great product(s) – a developer in a cubicle or a designer does not decide Deadlines. Secondly, a Product manager or Product Owner is the ones who typically hold the two entities purse strings and are the ones who decided the said deadline(s). Having a product owner on the side of design is critical no matter what organization you sit in as it not only ensures you have designer buy-in but you also take the pressure off developers from running the shipping gauntlet (agile really only helps you break up the pressure in ‘chunkable’ pieces – yes I made that word up).

In my experience, I have always been able to win hearts & minds with design by focusing on the future instead of today that is you sit down and think about what would make a product owner convert to your cause. The answer is fantasy user interfaces which in turn set the goal posts on “what if we had unlimited time and money, how would we change the world”.

A fantasy user interface can provoke a product owner to think beyond their current limitations, it provides them with a vision of what could happen if they relaxed their tight grip on shipping. A Fantasy User interface could also be used to help sell others both internal & external on what could happen vNext.

My point is everyone is rushing around dating each other in the developer <-> designer cubicles when in reality a designer who paints a vision of the future can in turn create a sense of purpose that transcends beyond what they see before them today. It creates an atmosphere of winning team mixed with “I so want to work on that idea” – assuming the design is good. Lastly if you have everyone thinking positive about design, the laggards or negative jaded souls tend to fall back into line or better yet make themselves known with “cant or but” responses. As once they show themselves, you know who they are and can start to formulate a plan to contain their negativity or resistance.

Summary

The conference was amazing, I did learn a lot and there was only one negative, which was that the conference only ran for two days instead of say five. I think there was a lot of intelligent and useful data that floated around within the room that was untapped furthermore it wasn’t a case of the usual echo chamber speakers that pretty much tell you the usual “web accessibility / usability 101” rules.  The speakers were insightful, funny, energetic, presented flawlessly and lastly but most importantly trustworthy. I never once questioned their credibility or integrity as it was if you were sitting down with someone at dinner who then shares a story with you about something they learned yesterday.

I absolutely enjoyed every minute of it and I would urge anyone in Australia or internationally to jump on a plane and hang out with these cool kids.

Tomorrow I am excited about some new ideas that I want to execute on for my work and I am in a fortunate position where my manager believes in the importance of design already whilst at the same time the developers in all cities are also excited to see what we can all achieve.

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Windows 8 Search could be better. My theory.

 

Today I wanted to search for Word 2013 in Windows 8. At first, I hit START+W and began typing “Word”, and then of course nothing came up.

Confused, I closed it down and went START+Z then found it the hard way via ALL APPS.

My immediate thought was “hmm my Search experience is broken, this is stupid. I must be doing it wrong”.

Sure enough, I realized after some rinse/repeat frustrations that each icon you click on represents the context in which you are searching. To me, that was far from obvious. It took someone else showing me that workflow before I realized what it was. I have made a point of not watching videos and tutorials before I use Windows, as I am keen to see how a Windows 7 user approaches Windows 8 without a crash course in the upgrades.

Ok, now I get how Search works but what made me a little irritated was that I had assumed Search would act globally. In that just like Bing or Google, you type in your search and then you are presented with results that are global in nature. Google for instance not only has the ability to narrow your search context via its Web, Video, Images etc. but in that initial search screen it also brings those results from each of those into the feed (aggregate function).

My thinking here is that Search should act globally but in order to do so it has to be quite smart in its formula on Windows 8, that is to say if you have 20+ apps installed and each has internet connectivity attached does that mean it makes 20+ internet connections outbound per keystroke?

No.

My thinking is that as you type in search you send out a broadcast to all apps and of course Windows 8 your current keystroke / search criteria. Then what happens is each app has a small agent that has a quite a strict footprint that it uses as a means to begin its contextually relevant search. The moment these agents begin the search they show a state of “I’m finding your answers” (whatever that may look like) whilst at the same time they head off to find the said answers. Once the answers come back it reports in the form of a “total results” meaning it lets the user know that “I have something here, you can now look at me should you find relevance”. This then invites the user to decide if the “Twitter” app may have the answers, it needs and so on.

The formula for search could be refined based on both frequency of use of applications (popularity stack ranking) and chunking with timeouts. In that you can do a search batch at a time so that if the search has to trigger internet connections per app the allow 30-50 at a time with a 1min timeout.

The architecture of Windows 8 right now wouldn’t allow this or scale very nicely but there’s this small little team in Redmond called “Bing” and they have this driving need to compete with another small startup called “Google” (You may have heard of both). I am sure if you grab these guys and their collective intelligence this is a problem that could be solved in a way that shifts people from thinking about Search differently when it comes to Windows 8.

I see this problem with Microsoft now. They are not paying attention per say to the bigger picture, in that if you want to start setting the scene for platform of the future then think beyond Apple competes scenarios. Think of search as being a Windows problem not a web browser problem and more to the point if you want me to embrace the cloud in a fashion that’s elegant start creating endpoint packages that have a sole purpose of empowering developers to write their own search result for agents like Windows 8 Search and so on.

If I was a developer and I paid for a Azure search result service that I basically connect inbound API calls to a data repository of my choice which then gets used by plethora of different solutions out there (Apps, Windows 8) etc. This to me is obfuscating the psychology of the cloud whilst at the same time giving me a content provider a sense of control on how my data gets prepared for searching.

It has not to say that Search engines cannot access this data and then reformat / index it in their own way to prevent me from hijacking the results.

My underlying point is that the future of Internet has and always been this TextInput box with a button next to it called “search”. The next screen will change as we move forward but in reality, more and more users of the internet and computing are keen to see just those two control elements on screen first.

Why make me click, you click.. I gave you what I was interested in. you go find it and do not come back until you have solved it. I don’t care about your architecture limitations, solve it, patent it, sue others once you have patent it but just give me it.

Search could be better!

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The Cost of Design.

It was the HTML generation that first gave mainstream hints that with a good designer in the cubicle you could in turn have a positive effect to business. That is to say by opening a simple browser, navigating to an address and interacting with “forms” that you in turn could begin taking consumerism to a new level of shop-less input(s0.

Fast forward today the cost of design has not only increased but has also gotten higher in its requirement in terms of automating the shop-less facade. User’s albeit consumers are targeted in a variety of device ridden channel delivery and the cost of having a traditional developer and designer team has not been reduced.

Specialised Teams

Cubicles of tomorrow aren’t going to be housed with team members who can write  and design for multiple devices at the same time. They will be broken into specialised teams and the more and more business(s) begin to consolidate their branding into the device market(s) the more they will look to simplifying their product portfolios and brands.

A team of .NET developers who write HTML and WPF client(s) will most likely need to include an iPhone/iPad, Android/Blackberry team(s) who mirror their offering. Companies will aggressively recruit and look for people who are agnostic in one or mediums but realistically given the complexity involved in all the current UX Platform(s) it just isn’t feasible to find that many people on the market waiting for a job call.

Browser Forking

Having a specialised team isn’t restricted to proprietary solutions, it will also factor into a more traditional medium of HTML development and design. As strange as this may sound to hear, the idea that HTML5 will bring the industry into a global position of unanimous parity of it’s implimentation amongst all browsers is simply not correct.

The only browser that i’d argue has a vested interest in remaining pure would be Google Chrome and that’ simply because having the entire globe of online consumers still accessing HTML work’s to the search engine and advertising model of Google.

Having a browser fork in API and extend beyond HTML/JS works to Apple, Google and Microsoft’s favor as well. In fact, I’d argue Microsoft are banking on the ye olde embrace / extend model it’s had in the past (with great success).

Diverse a Product Portfolio

Once companies have audited and forecasted what their internal current development team models will look like for the next 2-3 fiscals, they in turn will need to reflect on which bets to place in which markets that are dictated by their choice of development. It will depend on their choice but even then they still need to figure out how they can leverage an iPhone more than they can an Android (or substitute your own technology bet here). For every device you target brings a variety of constraints and expectations that you need to meet prior to even beginning development.

Diversity in choice will ultimately have an impact on a companies brand and consistency model in how they want to broadcast their personality to their respective users. If you target an iPhone for example you have a pretty prescriptive UI design to leverage so it pays to run with it and not against it, given it will reduce your time to market cost(s). Same applies with Android and especially with Windows Phone.

Problem with prescribed design isn’t its ability to convey a uniform user experience with an end user it’s core issue is the reduction of being able to stand out amongst your consumer(s). If you spend more you can overcome the prescribed approach but in doing so you also need to ensure you can leap beyond the baseline of expected behavior.

Metro-style could winout

Prescribed user interface design in turn will slowly become more and more weaponised in a way to again have a single designer rule many device(s). If you can invest in a smaller group of design professionals who have custodianship of a brand and the personality that comes with it, you in turn can reduce your costs on having less investment on design and more on engineering.

A company may prefer the model of having a centralised design team that works with 3-4 device teams as a way of offsetting cost’s associated with multi-targeting.

Metro-style design in turn plays a comfortable role as Android and Windows Phone 7 pretty much lend themselves well to this vision of the way design should be. iPhone/iPad however goes in the opposite way that is to say the composition found within these devices are much more detailed and focused in around theming the experience as much as it’s about enabling an input driven experience.

The design(s) to date using metro oppose the idea of having real-world objects embedded into the 2D design composition (less turning knobs, wooden textures etc). The cost for design here is hugely decreased as a result meaning in reality a design team need only wireframe the composition of what they want a particular screen to look like, layer in color and ensure it adhere’s to some basic principles that relate to consistency, minimalism and lastly shape driven pictography / typography (pattern recognition 101).

Having a metro-style solution going forward can work on all device(s) and whilst it may go against the iPhone/iPad design grain, it can still sit within and more to the point it would reduce a brand’s chance of inconsitency and personaltiy (closer to the one design on all belief).

Designers did this to themselves

Companies like Microsoft, Adobe, Google and even Apple have reacted to a problem that was created by designer(s). The problem started the day when designer’s went against the developer grain, that is they forked off onto their own technology stack which was designed for them (Apple).

In forking their work flow away from mainstream development this in turn created a workflow issue and in turn fueled companies like Microsoft to invest in a lot of tactical decisions around how to solve this said problem (WPF, Silverlight etc).

The forking also gave way to a different approach whereby companies like Adobe began to also invest not just in a x-platform tooling but also for a while there in a x-platform delivery that works with the said tools that designer(s) had grown to love (Flex, Flash).

Once Apple had also moved to an Intel chipset this in turn gave away to what I would call the “Apple Developer” generation where over time more and more of a developer centric foundation was being build to which a series of tools could also now target the designer(s) (amongst other creative professionals).

Design for the better part still remained in its own cut-off from the rest area and the more and more developer communities that didn’t have a dependency on Windows began to emerge, the more they instead crossed the divide and began to work on Apple with their designer sister & brother(s).

The developer defection to Apple created a huge amount of issues and problem(s) from within Microsoft as now they are facing a massive problem around having developers target Windows but also ensuring there are the right amount of designer(s) ready to support such developers. The more applications being built on Windows the more they sell Windows is the simplified formula.

Google also now posed an issue whereby they have no real dog in the fight, that is to say Apple or Windows it didn’t matter provided you targeted HTML and helped fuel their Advertising & Search revenue streams of tomorrow.

I won’t go further into the various competitive back and forth that has gone on suffice to say at the heart of this entire issue around choice lies the designer. The illusive designer who often costs a lot and produces what will soon become the main differentiator in a companies offering – user experience.

Function is no longer important form is

As the industry reacts to the competitive changes that are ongoing, much like a teenage boy does around the time of puberty – design in will start to become the focal point of such change.

A designer will feel suddenly more wanted, targeted and will be taunted and attracted with some quite lucrative offers. Developers will also see this and start or have began to shift career gears and start looking into ways of becoming a designer. Some will fail whilst others will discover a suppressed design gene within lurking and waiting to be unleashed.

The designer will however become the leader of the pack, so used to being the one at the back or considered replaceable, they in turn will now become the most sort after as in turn what is replaceable is engineering (the market optimised for function instead of form for over 20years).

Here in lies the issue, the designer isn’t really equipped to decide the outcome of a generation of computing, they will always prefer to take the right amount of time to do the right job in a way that adhere’s to their internal principles around how the world should look.

Winter’s not coming, a Fork is

A designer today hasn’t gone down in price or time to market, the time it takes to produce a design still takes just as much time and effort as it did last year and the year before that. It however got a little more complicated as the canvas now comes in not just a 1024×768 screen (or there abouts) it now comes in a whole host of screen sizes and operating system level imposed limitations.

Once the corporations that fork their design teams figure this out, styles like the metro-style will begin to emerge as they in turn can bypass the designer if in some fairly competent hands. As in reality the importance of User Experience Principles has become weaponised with the more specialised teams making their work public for all to borrow/steal.

Don’t be suprised if a team in the near future had a designer but now doesn’t and solutions that look like Microsoft Metro were being produced.

Google and Microsoft have began and in parts Adobe’s tooling also adhere’s to this as well.

Having real world objects in 2D design isn’t a bad or limiting thing, it’s an ongoing design evolution around trialing & erroring deeper design beyond flat monochrome wireframes that have or haven’t been colored in.

Don’t knock it as the alternative isn’t as deep in its composition.

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Digital Skeuomorphism decoded.

There seems to be an undercurrent of contempt towards Digital Skeuomorphism – the art of taking real world subject material and dragging it kicking & screaming into your current UI design(s) (if you’re an iPad designer mostly).

I’ve personally sat on the fence with regards to this subject as I do see merit in both sides of the argument in terms of those who believe it’s gotten out of hand vs those who swear it’s the right mix to helping people navigate UX complexity.

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Here’s what I know.

I know personally that the human mind is much faster at decoding patterns that involve depth and mixed amounts of color (to a degree). I know that while sight is one of our sensory radars working 24/7 it is also one that often scans ahead for known pattern(s) to then decode at sub-millisecond speeds.

I know we often think in terms of analogies when we are trying to convey a message or point. I know designers scour the internet and use a variety of mediums (real life subject matter and other people(s) designs) to help them organize their thoughts / mojo onto a blank canvas.

Finally I know that with design propositions like the monochrome like existence of Metro it has created an area of conflict around like vs dislike in comparison to the rest of the web that opts to ignore these laid out principles by Microsoft design team(s).

Here’s what I think.

I think Apple design community has taken the idea of theming applications to take on a more unrealistic but realistic concepts and apply them to their UI designs are more helpful then hurtful. I say this as it seems to not only work but solves a need – despite the hordes mocking its existence.

I know I have personally gone my entire life without grabbing an envelope, photo, and a paperclip and attached them together – prior – to writing a letter to a friend.

Yet, there is a User Interface out there in the iPad AppStore that is probably using this exact concept to help coach the user that they are in fact writing a digital letter to someone with a visual attachment paper clipped to the fake envelope it will get sent in.

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Why is this a bad idea?

For one it’s not realistic and it easily can turn a concept into a fisher price existence quite fast. Secondly it taps into the same ridiculous faux UI existence commonly found in a lot of movies today (you know the ones, where a hacker worms his way into the banks mainframe with lots of 3D visuals to illustrate how he/she is able to overcome complex security protocols).

It’s bad simply for those two reasons.

It’s also good for those two reasons. Let’s face it the more friction and confidence we can build in end-users around attaching real-life analogies or metaphors to a variety of software problems the less they are preoccupied with building large amounts of unnecessary muscle in their ability to decode patterns via spatial cognition.

Here’s who I think is right.

Apple and Microsoft are both on this different voyage of discovery and both are likely to create havoc on the end user base around which is better option of the two – digitally authentic or digitally unauthentic.

It doesn’t matter in the end who wins as given both have created this path it’s fair to say that an average user out there is now going to be tuned into both creative output(s). As such there is no such thing as a virgin user when it comes to these design models.

I would however say out loud that I think when it comes to down cognitive load on the end user around which Application(s) out there that opt for a Metro vs. Apple iPad like solution, the iPad should by rights win that argument.

The reason being is our ability to scan the associated pattern with the faux design model works to the end user favor much the same way it does when you 30sec of a hacker busting their way into the mainframe.

The faux design approach will work for depth engagement but here’s the funny and wonderful thought that I think will fester beyond this post for many.

Ever notice the UI designs in movies opt for a flat “metro” like monochrome existence that at first you go “oh my that’s amazing CG!”. Yet if you then play with it for long period of time their wow factor begins to taper off fast.

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I don’t have the answers on either sides here and it’s all based of my own opinion and second-hand research. I can tell you though sex sells, we do judge a book by its cover, and I think what makes the iPad apps appeal too many is simply – attractive bias in full flight.

Before I leave with that last thought, I will say that over time I’ve seen quite a lot of iPad applications use Wood textures throughout their designs. I’d love to explore the phycology of why that reoccurs more as I wonder if it has to do with some primitive design DNA of some sort.

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Here’s some research that hints at this space [Click here].

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When I first came to the Microsoft community in 2007, I was amazed at how many experts there were covering a breadth of its products. Being from an Adobe/Java community originally we simply had a lot less vocal experts floating about and the ones that were regarded as experts, well they were easily identified through their work.

To be fair, that’s really a personal issue as in the end if you assume the blog in front of you is an expert without studying their background or body of work, well, you’re the idiot not everyone else?

True.

Yet, I see this weird thing happening within the same Community today, that is to say I am reading more and more opinion pieces on Microsoft’s vision of Metro-Design.

That is to say, there is quite a lot of blogging echo’s on Metro Design being the way forward, there are quite a lot of folks suddenly taking an interest in Dieter Bram’s 10 principles of design, History lessons on Bauhaus, Transport Signage, Typography 101, Minimalism design for dummies and so on.

This is great; the more people can read about these types of subjects the more they can get a sense of bearings around “why” and “what” but it isn’t a launch pad for “how”.

The point is, unless these people have cracked open a design tool, sat down and grinded out some pixels for others to interact with and experience than all they are effectively is a digital sign post to the “why” or “what”. They really have no business telling folks on how things should be designed and more importantly how it’s going be an important component in our future.

It comes back to being authentic in your opinion or for that matter telling someone about your own personal experiences on why the subject matter such as metro is or isn’t important. You’ve tried your hand at the craft; therefore you’re the one who has something to learn.

If all you have done is sat beside a designer who did the work, read Microsoft’s PR/Marketing around Metro and figured this is a great way to launch your conference circuit/blog views in terms of preaching the mindless dribble that often is told over and over – then you’re frankly an idiot.

Developers aren’t designers; they are simply people who like design.

That statement for me is important as it simply means unless you try your hand at design, you’re not a designer, and you’re the other person in that equation who likes design. The moment you try and fail at design you have earned the right to talk about design, as now you have skin in the game.

To future metro design bloggers, less talk more pixels.

 

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The problem with metro is it’s hard to differentiate

I want you all to pause a moment or two.

I want you all to sit in front of Windows 8, and explore it some more and get to be intimate with “metro” as a user interface style. Really, immerse yourself in it and just stare at it, explore every pixel it offers up.

I now want you to imagine that this is going to be your user interface for the next 5years.

Still onboard?

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I have been doing “metro” rinse/repeat designs for quite some time and it has long past bored me to the point where I wonder if I have metro-blindness now. That is I’ve stared at it for far to long that I really need a release valve, I crave something more interesting and has more depth.

This is the part where you respond with the usual metro rhetoric about content-first design, authentically digital blah blah the usual Microsoft Metro Zombie response that often the person at the other end of the conversation has no clue at what even it means, it just sounds smart to say and gives one a sense of authority over the conversation.

I am not saying the path that Microsoft has put the hordes of developers on is wrong but I’m not inclined to say it’s right either.

Who is the target audience?

Today, a 50 something non-techy came into my work pod to talk about the new iPad 3, we talked about what it has and doesn’t have but then I tried to get an unbiased non-technical opinion on Windows 8.

Me: “Have you seen the new Windows 8 yet?”

NonTechGuy: “Nope.. is it out?”

Me: “Not yet, it’s still in beta, but here have a look”

I then watched his facial expression; it looked like he wanted to go to the toilet but was holding back on saying so out of politeness.

Me: “Cool huh!”

NonTechGuy: “is that the whole thing?”

Bottom line was that he was not excited by it and we soon retreated to the iPad conversation. My thinking here is not that well this user speaks for billions of humans worldwide; it was just interesting to see a virgin reaction to basically metro.

This person uses Windows daily and has no issue with it, but when shown Windows 8 front-start screen it had this jarring effect on his senses, as if to say – “this is not what I expected”.

This is the part where someone now responds with “give them time”, “users over time will get used to it”, “I have xyz friends who see the opposite to this view” etc. etc.

I get it, I just disagree with it.

Windows 8 is targeted at us, the tech crowd, the more I think about its practicality the more I contemplate that maybe the reason why Apple is much more successful than Microsoft at this space as they target the baby-boomer style crowd. Microsoft and Google target us and in turn they fail more than they succeed simply because we are much harder to please than the Apple audience.

When Steve Jobs said that they only make products that they would want to use, I think we all in the tech-scene assumed he meant us. He didn’t, I think he meant to say “no, I mean guys my age and people who aren’t preoccupied with engadget/gizmodo style blogs.. I mean me, you people aren’t invited”

The thing that struck a chord today was the fact that iPad3 has failed in the eyes of most tech bloggers etc., yet 50-something non-tech guy walks into the IT cubicle and asks “Hey, you seen the new iPad!”..

Think about that a bit more. Firstly, he has already heard about it from mainstream radio stations and secondly he did not say iPad3 he said “new iPad” (interesting choice of words to parrot).

Metro will outdate itself.

Here is the problem I am starting to see with metro and I am arguably pushing it earlier than Microsoft is with a number of audiences. Metro fast out dates, that is to say initially people’s reaction to the design is positive and emotive. However over time the more and more it gets used, the more and more it will start to taper out, that is to say, you probably are already seeing this with Windows Phone 7.

There is no differentiation; there is no unique upgrade or themed approach to the way you react to data. There is just this metro-zombie existence where if you can slap together a few tiles, fluctuating typography case & size, few background pictures and then some minor rectangle decals here and there. Boom metro installed, payday occurs.

The design and experience over time becomes like chewing gum, the flavor disappears, and soon we are keen to discard and invite new flavor as soon as possible.

I see this as a problem going forward as Microsoft itself can’t control metro in a way that elevates and retains consistency in their emotive experience(s) and to be fair, metro wasn’t born from a scientific analysis, it was born from a group of guys inside Microsoft UX leadership who decided that they wanted to simplify the brand some more.

So what if Microsoft is wrong? What if Metro isn’t the correct way forward and what if it hurts our ecosystem much more than we realize?

Enter Metro-chaos.

Yesterday, out of pure design frustration I decided to do the opposite of what I know about Metro, that is, break the rules, and see what happens.

I came up with this design and then posted it online to see what people’s reactions would be.

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I got wave after wave of “this isn’t metro” responses, I never got any reactions around how one could evolve this further. I was craving that and was really just curious to see what would happen if you assault this audience with the anti-metro design. I knew upfront what the audience would parrot back and sure enough I got lecture after lecture on what is or isn’t metro (some weren’t even accurate to the actual principles of metro itself).

I could care less whether people enjoyed the design I put forward as it was always just a throw-away composition and was more about me taking some time-out to just evolve a design.

It struck me simply that I worry now that metro-style as we see it from Microsoft will become tomorrow’s WinForm(s) that is to say we’ve replaced WinForm static UI with now a more monochrome blocky style UI. Developers rarely deviate from Microsoft’s theming (see Ribbon and Office theming as examples) and so from here it’s likely we’ll see the tired old look over and over and over.

I worry about this as I think this really could be the step backwards and not forwards in evolving our design energy.

With that, I leave you with just one question – What if Microsoft is wrong, how do we all collectively recover?

I don’t dislike metro, but I’m not excited about it as much as I should be. I want have more fun with it though, I want to see what others do with it out of the confines of the “rules”, as I think this could evolve further!

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Microsoft Metro isn’t ready to go Dylan electric.

As inflammatory as this sounds, and it will piss quite a few Microsoft fans out there, but let me just get this piece out of the way before you make some snap fang filled responses.

The current “metro-style” as Windows 8 team puts it, simply is at present a huge missed opportunity that seems to be constantly being bent out of shape and isn’t ready to go electric (i.e. Bob Dylan went electric and everyone trashed him for it, who’s trashing now!).

Feature Density is cancer to Metro-Style.

The minimalist approach to design has been pretty much on the web for quite some time now thanks to a lot of creative souls in the CSS movement of the past (A List Apart, CSS Zen Garden etc. have all hinted strongly around grid focused design etc.).

There is really nothing new that the current “metro-style” brought to the table in terms of principles of design, the Zune however did put a new face to the idea that the a website-like User Interface could exist on a Desktop application.

It’s from there that the Microsoft UX mercenaries within various orgs began feeding the fire around what if you combined web design skills with desktop development.

Circa 2005ish we saw the first traces of the idea about bridging the two worlds together, but WPF got bloated and crappy performance and eventually failed in delivering to meet expectations. Microsoft Expression Blend also failed as at the time we found that whilst there where quite a number of downloads via MSDN subscriptions it had no revenue stream coming in and developers tried and pushed it aside. Designers disliked the complexity that came with the product and we at the time burnt quite a large bridge with Adobe in making the two potentially integrate with one another smarter (Adobe vs Microsoft war killed the vision).

It wasn’t until the guys behind the Metro as we know it today decided to regroup and come up with a pitch to the world on how Microsoft branding overall should unite, and to be fair – it at the time was a welcomed strategy (I for one was keen to see its momentum get traction).

Taking a page out of the Zune design it simply grew into what we see today, the infamous “metro-style” UI whereby you have a fairly flat canvas, a lot of typography, some primitive shapes and maybe one or two complimentary colors – boom, here’s your Metro-style application you ordered!

Attractive bias aside, the UI’s do look good and I don’t mind sharing that I’ve made a tidy profit churning these designs out for various clients, as they are dead stupid simple. The problem though I’ve personally found over time and discussed with many other fellow metro-designers out there in the interwebs is around how to navigate the pitfalls of feature density.

What do I mean by feature density?

Feature density is when you have a team of feature hungry customer(s) all wanting and willing to pay large bounties to cram as many features into the one product as possible and despite your many educational rants around “less is more” it plays out in way that basically ends up being a really bad execution of “metro”.

Interestingly when you discuss such things with others they tend to climb on top of that horse and start preaching the gospel around controlling the client, usability studies, user experience principles and what not to the point where you simply roll your eyes, make a hand jerk motion and thank them for listening and walk away from them even more frustrated than you were before – YOU DON’T FUCKING GET IT raging through your mind.

I at first like most out there I guess would be free to say that maybe I don’t get it, maybe I’m the guy who seems to not find the right balance between feature density and design?

The cracks began to emerge.

That is until I started to pay a lot closer attention to the way Microsoft themselves have been churning out applications within their own kingdom of metro`ness. Ahh yes, I’m watching you bozos and I can see what you’re doing so stop trying to hide it.

What I see is this, Microsoft started out with some pretty basic applications that arguably can fit quite snugly on a smartphone or tablet device? As in the end these aren’t necessary hardware elements in the day to day cubicles? They are more at-a-glance, downtime, basic operational use only (some may use them for word processing or two but in general it’s not a work tool at present).

Once you get past what I call “Kiosk” applications you then run into the same problems I’ve had a couple of years ago, how the hell are we going to keep parity with feature(s) in existing software with the new and modernized metro theme?

There’s a number of strategies I’ve formulated to help navigate these waters, but overall it comes back to cutting features down as much as you can and start dividing the monolithic application into user-contextual driven experience (content first is bullshit, context first is righteous).

Microsoft however aren’t catching up to this thinking as fast as I had thought, as I figured they are the ones who created this problem so surely they have some internal best of breed minds on the said problem right?

Wrong.

Look at Visual Studio 11, forget the grey controversy, that’s not the point what is the point is how do you think the Visual Studio team are going to navigate the metro waters with success? They are going to have to make some large sacrifices in features or come up with some radical left brain thinking here to overcome the “less is more” design principles outlined in the Microsoft doctrine titled “Metro Design Language”

Lets look at Office vNext (not officially but you get the point), I mean the current latest version of Office I’m typing this post in now has pretty much the right conditions for a flat metro theme, It’s almost pretty much there except that Ribbon kind of becomes the metro-style anti-pattern (note I said metro-style, not metro-principles).

Ok, so the overall problem with metro is that it’s probably gone a little to far to the left in scaling things back to the point where the grid-design patterns of the web probably aren’t going to map snugly to the desktop development story as even in the right hands it’s a balancing act.

In the wrong hands metro can fall off a cliff fast, you know those designs, you’ve probably seen them, hell even Microsoft itself puts those ones on full display (Microsoft.com itself is an metro-abortion on full display).

There is way out thought.

I think today, Metro itself as we see it in its incarnation is broken, it’s created this ongoing bad habit where if you nuke some gradients, whip up a lot of typography and pander to the masses you in turn get an instant “wow dude, so metro, high-five” – meanwhile you’re just feeling a little cheap inside, as you know that at the end of the day this is not your best work and you are just feeding the metro-zombies what they want.

Its only when I sat down to really think about how I would re-design Visual Studio that a few things began to click in how both I could navigate the feature density problem but also how unready the audiences were for such moves.

The problem I immediately am noticing the most, isn’t just about color selection (which to be fair guys is such a subjective discussion) its more along the lines of change management.

We are willing to accept small incremental changes or even twitter-like kiosk applications that sit on the Windows 8 mutated start bar or Windows Phone 7 install pile – they don’t really affect us as much as we think they do.

You touch my Visual Studio and Office whilst coming up short on whatever habits I’ve established today, expect a severe beating!!

On one hand the current execution of metro simply says “sorry, we’re going to have to make some radical changes here people” on the other hand it will require you the audience to be open to such change.

Its clear right now, in my view, the earlier can be done but the later, nope, that ones filled with a lot of forum focused anger “you suck Microsoft” style rants.

Sorry, Metro isn’t ready in the sense the current users aren’t ready for its minimalist focused design principles as we’re about to break the one known issue with most user experience today – Audiences dislike less is more, instead they are silently ok with the idea of having a 1000 features at their disposal even though the data says they probably use 20% of those features..

Metro isn’t ready for the mainstream.

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