Monthly archives: July, 2010

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Microsoft: Stop the shiny object syndrome.

It’s soon time for yet another product roll out, you’re in the marketing team and faced with a urgent issue – we need example demos to excite the developer base?. Like most other Product Managers you look for the nearest and latest vendor, drop a few hundred thousand in their laps and say the words…




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UX Creator Tip: Fear the surrogate user.

Ever sat on a project and heard someone give their account as to why the user base won’t like xyz feature or UI change? Ever sat in a cubicle and listen to someone rail against the idea of change for fear it would upset the user base to the point where the helpdesk would be…


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