Monthly archives: March, 2013

Lost: One Microsoft PR Genie, last seen in the bottle.

It turns out yet again Microsoft and Waggener Edstrom (the folks they outsource their PR to) seem to have this ongoing disconnect between reality and the Redmond Zip code. In that when a journalist on sites like “The Verge” or other(s) taps you on the shoulder for comment(s) in around what the *ACTUAL* strategy is…




Microsoft officially supports Flash’s future over Silverlights past.

In late 2008, I remember being in a strategy meeting to discuss how the ubiquity problem for Silverlight could be energized more. In that meeting we were throwing ideas around how to get Silverlight into various “forced” updates in order to combat Adobe Flash’s “98%” metric which at the time was the biggest threat to…




Microsoft Surface Retail strategy in Australia is broken.

If you walk into a retail store such as Harvey Norman, Dick Smith or JB HIFI in Australia with the sole intent on buying a Microsoft Surface then you will be probably shocked to learn that it is likely to be buried amongst the “laptop meets tablet” mutations. The Surface Tablet is hidden amongst an…




Inserting the UX into an existing Agile Project.

It is a Wednesday afternoon in Sydney North Ryde, humidity is quite hot and I am walking up a fairly steep hill panting and cursing to myself about getting to the gym sooner rather than later. I glance over to my left and I see this person riding a unicycle up a hill whilst listening…