Tag: Marketing

The Apple-Microsoft Energizer Bunny.

  In 1989 Energizer hijacked the Duracell Bunny thus for most parts of the world hijacking the iconic toy from Duracell. Today I saw a Microsoft`ee still praise the company for its efforts in Metro design style in the Windows Phone. Asserting that basically Apple has copied them and they (Microsoft) will soon be rewarded…




Surface 2 – The shotgun approach to marketing

Most people by now would have seen all the announcements surrounding the new Microsoft Surface 2. These announcements pretty much outline the new refined measures taken to make the tablet/laptops more compelling in the eyes of its targeted consumers. That is essentially what I want to talk about today, the targeted consumers. If you look…




I suspect Windows Phone team are chasing the wrong metrics.

I’ve had an interesting and insightful conversation with Steve Sinofsky the past 24hrs that has got me thinking about the concept of how we measure success. Firstly, I know its freaking me out how much I am learning from the one person that I honestly thought was the single point of failure at Microsoft –…




Lost: One Microsoft PR Genie, last seen in the bottle.

It turns out yet again Microsoft and Waggener Edstrom (the folks they outsource their PR to) seem to have this ongoing disconnect between reality and the Redmond Zip code. In that when a journalist on sites like “The Verge” or other(s) taps you on the shoulder for comment(s) in around what the *ACTUAL* strategy is…




The Days of Microsoft Lives.

I was talking to a friend last night about the whole Microsoft fall out. It was a good laugh and the more we discussed it the more a script inside my imagination began to form. I always find myself thinking of Steve Ballmer as this bad CEO played by John Cleese who at times appears…




Jakob Nielsen is not your Windows 8 Guru heres why.

I can’t believe i’m about to defend Microsoft Design outloud like this. It’s not something I would normally do, however when it comes to the Jakob Nielsen Windows 8 review I just can’t stand to let it slide. Personally I think that entire company is still stuck in the past and has consistently failed to…




The fall of Sinofsky ..where’s the gold plated AK47?

Yesterday I read a tweet that Sinofsky was leaving Microsoft and my immediate thoughts were along the lines of most – oh, it is early but not unexpected. As I read countless more news articles about the event and listen to others give their assertion as to what is happen and how it was not…




The Unofficial Windows 8 Developer FAQ

Early this week I’ve been talking to a few current and former Microsoft staffers about all things Windows 8. In my discussions I’ve started to gather some gossip in around what happened to Silverlight and lastly the specifics around the DevDiv fall out between Steve Sinofsky and Soma. Should I share the chat logs it is an entertaining read…




Seem’s Microsoft has a case of the Metro’s

Keeping score on the failure rate of Microsoft Marketing is getting to be a sickness of mine. The latest bug has to be by far the clear and most defining moment in all of Microsoft fails. Microsoft would appreciate if you stopped using the word “metro” as just like that drunk racist at party who…




The Cost of Design.

It was the HTML generation that first gave mainstream hints that with a good designer in the cubicle you could in turn have a positive effect to business. That is to say by opening a simple browser, navigating to an address and interacting with “forms” that you in turn could begin taking consumerism to a…