My Kickstarter NSA Project

I’m going to create a company that will slowly own all inbound/outbound traffic. I’m then going to control the entire advertising channel that goes along with this. I’m also going to monitor all of your behaviour online and i’m also going to make it so i own as much of your mobile device(s) as well…


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The Apple-Microsoft Energizer Bunny.

  In 1989 Energizer hijacked the Duracell Bunny thus for most parts of the world hijacking the iconic toy from Duracell. Today I saw a Microsoft`ee still praise the company for its efforts in Metro design style in the Windows Phone. Asserting that basically Apple has copied them and they (Microsoft) will soon be rewarded…




Surface 2 – The shotgun approach to marketing

Most people by now would have seen all the announcements surrounding the new Microsoft Surface 2. These announcements pretty much outline the new refined measures taken to make the tablet/laptops more compelling in the eyes of its targeted consumers. That is essentially what I want to talk about today, the targeted consumers. If you look…




I suspect Windows Phone team are chasing the wrong metrics.

I’ve had an interesting and insightful conversation with Steve Sinofsky the past 24hrs that has got me thinking about the concept of how we measure success. Firstly, I know its freaking me out how much I am learning from the one person that I honestly thought was the single point of failure at Microsoft –…




Lost: One Microsoft PR Genie, last seen in the bottle.

It turns out yet again Microsoft and Waggener Edstrom (the folks they outsource their PR to) seem to have this ongoing disconnect between reality and the Redmond Zip code. In that when a journalist on sites like “The Verge” or other(s) taps you on the shoulder for comment(s) in around what the *ACTUAL* strategy is…




Microsoft officially supports Flash’s future over Silverlights past.

In late 2008, I remember being in a strategy meeting to discuss how the ubiquity problem for Silverlight could be energized more. In that meeting we were throwing ideas around how to get Silverlight into various “forced” updates in order to combat Adobe Flash’s “98%” metric which at the time was the biggest threat to…




Microsoft Surface Retail strategy in Australia is broken.

If you walk into a retail store such as Harvey Norman, Dick Smith or JB HIFI in Australia with the sole intent on buying a Microsoft Surface then you will be probably shocked to learn that it is likely to be buried amongst the “laptop meets tablet” mutations. The Surface Tablet is hidden amongst an…




Inserting the UX into an existing Agile Project.

It is a Wednesday afternoon in Sydney North Ryde, humidity is quite hot and I am walking up a fairly steep hill panting and cursing to myself about getting to the gym sooner rather than later. I glance over to my left and I see this person riding a unicycle up a hill whilst listening…




Dont be a clone, be different.

It’s been roughly a week or so now since I got my Windows Phone 8 iPhone clone – I mean, Nokia Lumia 920 (it was a joke, relax). The phone itself is quite large, and that for me isn’t an issue except I find my thumbs don’t get as much surface coverage on either side…




Microsoft needs reimagine Live to be alive.

Today, I thought I might spend a lunch time getting my brain wrapped around the idea of how Single Sign-On works within the Microsoft Live ethos. Assuming you manage to get past the quagmire of deprecated documentation, installation, association loop holes & hurdles one can finally settle on getting a basic Authentication happening. Once that…